PROJECT / Full stack
Trey's Decants: fragrance store
An online store selling fragrances and fragrance samples that I started and ran from May 2024 to May 2025, with a Shopify site, automated dropshipping and paid social ads.
- Shopify
- TikTok Ads
- Instagram Ads
- Dropshipping
Source private: closed in May 2025
- Type
- Full stack
- Source
- Private
- Role
- I started the business and ran it.
- Built with
- Shopify, TikTok Ads, Instagram Ads
01 / Overview
Overview
Storefront
A Shopify-hosted website on a domain I bought, selling fragrances and fragrance samples.
Fulfilment
A third-party distribution source automated dropshipping, so orders reached the supplier without me handling stock.
Marketing
Paid ad campaigns on TikTok and Instagram, funded with my own money.
02 / Context and problem
Context and problem
A solo-started business that ran from May 2024 to May 2025, alongside school.
03 / My role
My role
I started the business and ran it.
04 / How it works
How it works
Set up
Brand and logo, the Shopify store, and a custom domain.
Connect supply
Linked the store to a distribution source that automated dropshipping.
Advertise
Ran ad campaigns on TikTok and Instagram.
Close
Wound the store down in May 2025 to focus on school and work.
05 / Results and numbers
Results and numbers
Ran for a year, then closed in May 2025 to focus on school and work.
- Ran an online business for a year.
- Handled the storefront, supply and ads myself.
06 / Limitations
Limitations
- No sales or revenue figures are shown here, because I am only stating what I can describe plainly.
- The business is closed.
07 / Media gallery
Media gallery
08 / Next project